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"MUCH
RESPECT FOR DC YOUTH"
CAMPAIGN RADIO ADS
KEY TOPIC AREA (S): ABSTINENCE
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Campaign Name: "Be On The Safe Side"
- Slogan:
"No Sex is Safe Sex"
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Call to Action: "Stop The Stereotype, Stop Pressuring Me!!!"
RATIONALE/BACKGROUND:
Urban youth often feel that they can't be comfortable among
their peers unless they are having sex. Peer pressure plays
a strong role in sexual decisions, particularly since sexual
activity is equated with popularity by many youth. "Boys want
to be noticed (they want to be insiders) so they brag about
sex, even if they are not active; ...they don't want to feel
like outcasts."
Delaying
sexual intercourse or choosing to be abstinent is a safe,
healthy decision that needs to be celebrated. We must support
and encourage young people, especially young males, to continue
this responsible behavior.
If presented and defended with conviction, whether
sexually active or not, youth support the decisions of their
peers. Therefore, prevention programs should present messages
for both sexually active and non-sexually active youth. Young
people need to be encouraged to delay or abstain from sex,
and to use condoms if they have sex. Furthermore, messages
should be age-appropriate, with messages for younger adolescents
focusing on abstinence and delaying sex while messages for
older youth should encourage condom and other contraceptive
use.
KEY TOPIC AREA (S): SAFE SEX (CONDOM USE)
- Campaign Name: "Be On the Safe Side"
- Slogan: "Safe Sex or No Sex!!!"
- Call to Action: No OOPS. Here, I've got mine.
RATIONALE/BACKGROUND: Although teens show knowledge
about sexual health issues such as teen pregnancy, sexually
transmitted diseases (STDs) and HIV, many do not exhibit corresponding
changes in their sexual behavior by making healthy decisions,
such as using a condom. Far too many of them still believe
"it's not going to happen to me."
They
believe condoms destroy or "mess up" the moment, are uncomfortable,
are difficult to use, and don't prevent pregnancy or disease
transmission. Young people need to be equipped with the skills
to know that they can: 1) negotiate condom use with their
partner; 2) refuse sex if a condom is not used; and 3) use
a condom correctly & successfully, i.e., self-efficacy - and
have fun doing so.
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