From May - August 2008, MEE
conducted a quantitative study that maps out new and under-the-radar
trends in inner city youth culture. The survey was conducted
with 1,500 African American and Hispanic inner-city youth
ages 15 to 20.
The survey was administered in six markets:
The results from this survey provide a better understanding
of the lifestyles, media consumption habits and behaviors
of a typical inner-city youth. It captures information about
preferences and consumption patterns related to entertainment
media, the Internet and other communications technologies,
along with demographic and psychographic data. The survey
also explores where urban youth spend their time, their eating
habits, their fashion preferences and who they think are
the "hottest" celebrities. To view the report's
Table of Contents, click here.
Inner City Truth II provides a detailed "snapshot" of
the lifestyles of today's inner-city youth. Anyone interested
in reaching and influencing the behaviors, attitudes and
spending patterns off this audience, will benefit from the
quality and level of detail of this data.