MEE has been hired by GE Healthymagination to work on the All Faces Campaign to lead its "In Community, For Community" efforts which focuses on improving Women's Health Outcomes in Communities of Color. The first two health issues MEE will assist with will be breast cancer and Alzheimer's disease, which are devastating the African American community in ways that many do not recognize. MEE’s goal is to raise awareness and spur action on these issues.

MEE is developing a Community Activation Plan and managing a 12-month, community engagement and activation campaign that reflects a diversity of women and is particularly relevant to women of color (particularly African American and Latina). Strategies include a series of workshops, a Community Activation Toolkit and a virtual Resource Center to support All Faces partners in their community engagement work. MEE will share real-world, grassroots communication strategies that can easily be customized to the needs of these various partners. We will be able to send All Faces partners back into their organizations with new knowledge and a fresh perspective on engaging a cross-section of women in their home communities.