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Since the beginning, MEE has always
continued to press for progress in the face of obstacles.
The past year was a challenging and demanding one,
with the national economic crisis. The public sector
took the biggest hit, as the Federal Stimulus package
expired. Public health funding, particularly focused
on prevention (MEE's sweet spot) was slashed
at the federal, state and city levels, even while health
disparities continued to grow for Americans living
in poverty.
We met this challenging business environment head-on,
striving toward our goals through strategic and operational
shifts. MEE focused on charting a new future by adjusting
our business course. We implemented cost-cutting measures
and found efficiencies in our accounting and project-management
practices. We also invested in ourselves for the long
term, for example, by expanding our vision of how we
deliver our community mobilization services. In two
cities, we demonstrated success in using a trauma-informed
approach to bolster underserved communities. In the
Chicago area, we supported youth violence prevention
by strengthening the adult safety net and promoting
protective factors. In Washington, D.C., we began to
reduce stigmas associated with youth suicide by engaging
peer "bystander" and local service
providers.
As we looked at our revenue streams and portfolio of
services, we saw opportunities to diversify them, creating
stability and improving our competitive advantage.
This year, we are seeing the fruits of our labor. MEE
is on the rebound.
We see diversity in our revenues. We have gone from
three large-scale businesses to four, taking our train-the-trainer
community mobilization model to scale. Our client sources
have expanded beyond the public/health sector to more
public/private collaborations and to urban media/entertainment.
With the launch of NStar, we will leverage the innovations
of social media and other online strategies, augmenting
our traditional offline outreach to continue to impact
hard-to-reach urban markets. Our topic areas have expanded
to include not only many areas of health, but also
critically-important K-12 and post-secondary education.
And we have moved from projects with small budgets
and short duration to multi-year projects with six-
and seven-figure budgets.
We have been striving towards leveraging the value
of our many partnerships through maximizing the potential
of existing alliances and fostering new relationships.
I am confident that we have built a solid foundation
for strategic growth going forward. I believe that
we have emerged from the toughest economic times in
our history as a better company. Our aim this year
and beyond is to continue the progress we have made.
Peace,
Ivan J. Juzang
Founder/President |