 |
|
 |
|
NStar Entertainment’s mission is to become the
preeminent source of research-informed entertainment
for Urban America. The first film to be produced
by NStar is Live 2 Tell, an original screenplay written
by the late-rapper Tupac Shakur while he was incarcerated.
Preston Holmes, a prolific film producer and close confidant
of Tupac, will produce the film. Preston produced
and worked closely with Tupac on three films - JUICE
(Tupac's first film), GRIDLOCK'D (one
of his last) and TUPAC: Resurrection (nominated
for an Academy Award). Live 2 Tell is budgeted
at $12 million. NStar has secured commitments for 75%
of this financing and is seeking the remaining $3 million
in production financing through either equity or debt
(including monetizing the tax credits) financing. NStar's
goal is to begin pre-production in early October 2012,
followed by a 6-week production schedule. Tupac's
mother, Afeni Shakur informed NStar producers that Live
2 Tell is one of the most important pieces of Tupac’s
legacy. It is not a story about Tupac, but the
story he wanted to tell.
MEE has assisted NStar with the development of a Live
2 Tell Submission Package that contains a complete business
model for NStar's first film including distribution
and marketing plans that MEE will execute for NStar. MEE
has also performed initial audience testing of the script.
NStar Life is a grassroots (offline) and new media (online)
research and marketing company that generates word-of-mouth
by connecting urban audiences to what matters most to
them: Entertainment, Popular Culture and Community Life. NStar
Life provides "insights" and "access" to
the urban audiences for corporate America, media companies
and other sponsors. NStar Life integrates insights gained
through MEE's primary audience research; and then
provides ongoing, authentic access to urban audiences
by leveraging online and mobile technology (as organizing
tools) along with MEE's grassroots community mobilization
services.
NStar Life's mission is to be the only fully integrated,
online/offline community targeting Urban America. MEE
is partnering with NStar Life to be its provider of audience
research and grassroots marketing services.
|
|
|
|
|
