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MEE has been hired by NBC Universal, through NStar Life,
to conduct audience research with African American females
aged 25-54 in Philadelphia, PA and Dallas, TX in March
and April 2012. The goal of the project is to establish
a deep understanding of the urban adult women audience
and garner insights on how to attract this audience to
daytime programming and to NBC and its extended affiliates.
The information gleaned from this research will inform
the launch of NBC's newest daytime show, The Steve
Harvey Show.
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