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MEE has been hired by the Louisiana Department of Health
and Hospitals to develop and implement a 3-year, statewide
multimedia and communications outreach campaign to promote
safe sleeping environments for infants in order to lower
the risk of SIDS and infant deaths resulting from unsafe
sleep practices. MEE's campaign will have a special
emphasis on targeting lower-income African American women
aged 18-29. The campaign will involve message development,
audience research and media testing, materials development,
media placement and community outreach. Year one of the
campaign will focus on three cities in Louisiana: New
Orleans; Baton Rouge and Alexandria.
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