MEE was hired by TV One as part of a strategic team with Darryl Cobbin’s Brand Positioning Doctors to develop and implement a research project that would allow them to get a snapshot of the current and potential TV One audience as part of their strategic development planning process. MEE conducted a total of six (6) focus groups with African American women (5) and men (1) between the ages of 23 and 49. The groups were held in Philadelphia, Atlanta and Chicago. The deliverables were a research report, a Powerpoint presentation and a Video Report. MEE conducted several formal and informal presentations most notably with senior TV One personnel and a company-wide broadcasted presentation.

As a next step, MEE had the opportunity to work on a smaller branding project that primarily consisted in the development of a branding survey and new program concept testing.