2011 was the second year of MEE's collaboration with The University of North Carolina to develop a media campaign that addresses the HIV risks of Sexual Concurrency, targeting African American men and women, ages 18 to 34 years old. Sexual Concurrency is when sexual partnerships overlap in time. Our efforts will discourage concurrent partnerships in Eastern North Carolina.

MEE led media development and placement for the awareness campaign. MEE developed and produced an innovative radio campaign using storytelling techniques based on novellas. MEE teaches and raises awareness of sexual concurrency using the stories of Marcus, Antonio, Monique and Dee Dee's relationships and infidelity over a series of ads. It presents authentic representations of sexual risk behaviors of sexual concurrency, while emphasizing the benefits of healthy monogamous relationships. MEE also developed the radio placement schedule to be implemented in 2012 after the pre-campaign, baseline research is completed.