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Current/Upcoming
Campaigns & Events
UPDATED
AS OF November 2, 2001
Project Name:
Urban Youth Sexuality National Research Study
Target Audience:
Low-income, African American Youth, ages 16 to 20
City:
Los Angeles, Oakland, San Diego, Chicago, Detroit, Atlanta, Baltimore,
New York City, Philadelphia and New Orleans
Project Description:
This research is being undertaken in response to a request from the
CDC for development of a multi-component, media-based behavioral intervention
project. The project will support development of entertainment programming
which addresses behavioral responses to reproductive health needs,
such as HIV/AIDS avoidance, and prevention of unintended pregnancy,
among African American urban youth. In addition, the proposed formative
audience research for this program development project will provide
entertainment-programming scriptwriters with extensive insight about
the attitudes and behaviors of African American youth in urban markets
regarding sexual and reproductive health issues.
Network Assistance Areas:
Recruitment and Screening of African American Youth and Providing
Survey Testing Sites
Status: CBO Recruitment In Progress
For more information on the Urban Youth Sexuality National Research
Study; contact William Juzang at (215) 829-4920 or via email at wjuzang@meeproductions.com.
Project
Name:
Urban Youth Teen Parenting Documentary
Target Audience:
Low-income, African American and Latino/a Youth, ages 14 to 18
City:
Los Angeles, Oakland, San Diego, Chicago, Detroit, Atlanta, Baltimore,
New York City, Philadelphia and New Orleans
Project Description:
This documentary is about teen parenting in urban African American
and Latino communities. For this film, which will be seen nationwide,
we are interested in compelling stories that show the consequences
of teen pregnancy, as well as the resiliency of the young parents
in surviving their situations and achieving their goals. This documentary
will finally portray the reality of teen parenting in a film that
youth will watch, learn from, and appreciate.
Network Assistance Areas:
Recruitment of African American and Latino/a Youth
Status:
CBO Recruitment In Progress
For more information on the Urban Youth Teen Parenting Documentary;
contact Nikia Hansley at (215) 829-4920 or via email at nhansley@meeproductions.com.
Project
Name:
Be On The Safe Side - Teen Pregnancy Prevention Outreach and Information
Campaign
Target Audience:
African American & Latino/a Teens
City:
Washington DC
Project Description:
MEE has been selected by the DHS/IMA to develop and to implement a
citywide, teen pregnancy prevention outreach and information campaign,
designed to prevent teen pregnancy by changing norm values, attitudes
and behaviors that support abstinence and protected sex. The four
broad goals of this campaign are to: 1) Raise awareness about teen
pregnancy and its consequences; 2) Change norms, attitudes and values
regarding teen pregnancy; 3) Promote abstinence as a viable option
for teens; and 4) Encourage parent/child communication about sexuality,
reproductive health, and the risk of teen pregnancy.
Network Assistance Areas:
Campaign Partnerships, Campaign Material Distribution and Mentoring
Program
Status:
Campaign Is Running
For more information on the DC Teen Pregnancy Prevention Outreach
and Information Campaign; contact Janice Reuben at (202) 296-2601
or via email at communitynetwork@meeproductions.com.
Project Name:
After The Fact, After The Act - Emergency Contraception Campaign
Target Audience:
Low-income, Single, African American women, ages 18 to 30
City:
Oakland
Project
Description:
MEE has been commissioned by the Reproductive Health Technologies
Project (RHTP) to design and implement a culturally-sensitive, public
education campaign to increase awareness of emergency contraception
options in an empowering manner. The EC public education campaign
will employ local outreach efforts and appeal to the target audience
directly in their communities, through the activities they enjoy and
at the cultural and social events they attend.
Network Assistance Areas:
Campaign Partnerships, Campaign Staffing and Campaign Material Distribution
Status: Campaign Is Running
For more information on the Emergency Contraception Campaign; contact
Janice Reuben at (202) 296-2601 or via email at JSReuben2@aol.com.
Project Name:
Know Now! - HIV Testing Campaign
Target Audience:
Low-to-Middle Income African Americans and Latinos/as, Gay White Men
or Men Who Have Sex With Men (MSMs)
Cities:
Miami; Jackson, MS; Houston; New Orleans and Philadelphia
Project Description:
MEE has been selected by the U.S. Centers for Disease Control and
Prevention (CDC) to develop a campaign to promote HIV testing in five
cities across the country. The Know Now! Campaign represents MEE's
first significant "8a" contract. It serves inner city and rural southern
populations, targeting traditionally difficult-to-reach individuals
who are significantly at-risk for contracting HIV. They include low-to-middle
income African Americans and Latinos/as, and men who have sex with
men (MSMs). There are many barriers to overcome in encouraging people
to get tested for HIV, including fear, denial and apathy. Yet MEE
has met the challenge of creating and disseminating persuasive messages
that work using a series of radio advertisements and collateral print
materials (transit ads, posters, brochures, etc.)
Network Assistance Areas:
Focus Group Recruitment, Campaign Material Distribution, and Focus
Group Locations
Status: Campaign
Still In Development
For more information on the Know Now! Campaign; contact Vonnya
Pettigrew at (202) 296-2601 or via email at vpettigrew@meeproductions.com.
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