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WASHINGTON, DC - October 27, 1999 - MEE (Motivational Educational Entertainment) Productions Inc., an internationally-recognized communications firm targeting urban populations, has debuted its latest video production, "Life is What You Make It,TM" designed to raise awareness of HIV/AIDS treatment options within America's inner cities. Supported by an unrestricted education grant to Outreach Inc., an HIV/AIDS community-based organization located in Atlanta, from Agouron Pharmaceuticals, Inc., MEE's latest video was made for African Americans and Latino(a)s living with HIV/AIDS.
"We all know that the HIV/AIDS epidemic is now disproportionately affecting people of color, but too many education and prevention campaigns have continued to use a mainstream approach to reach a non-mainstream audience," said MEE President Ivan J. Juzang. "By using video, a medium which people of color respond to very positively, we have been able to incorporate the cultural perspectives of the people whose lives we are trying to save. Viewers feel that their experiences, though sometimes difficult, are legitimate and valuable, because they see the lives of people just like them reflected on the screen." The 23-minute video, based on months of focus group research, includes actual people living with the disease, an example of a support group, and comments from a physician who specializes in the treatment of HIV for people of color.
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