"There are too many people who feel abandoned and alone in their fight to live with HIV," said Juzang. "They need a message of hope in order to keep on fighting and 'Life is What You Make It' says it all. Agouron Pharmaceuticals has been at the forefront of identifying and delivering positive messages to all communities. Their support made it possible to reach people who really need it most."

MEE Productions, a Philadelphia-based company, first received national attention in 1992 with the release of The MEE Report: "Reaching the Hip-Hop Generation", a study on the cultural and communication dynamics of urban teens funded by The Robert Wood Johnson Foundation. The company was selected for this project based upon its combination of cutting-edge, research-based methodologies, and its ability to design and execute culturally relevant, yet cost-effective public health campaigns.

The "Life is What You Make ItTM" video is the latest in a series of HIV/AIDS communications projects MEE has managed over its 10-year existence. Other clients have included the U.S. Centers for Disease Control and Prevention (CDC), Philadelphia's Health Department, the National Institutes of Health (NIH), and UNICEF South Africa. The company's productions have won national awards from organizations such as American Women in Radio and Television, the National Black Programming Consortium, and the New York Film Festivals.

For information on the "Life is What You Make ItTM" video and related support materials, contact MEE at 1-877-MEE-PROD. "Life is What You Make It" is a registered trademark of Agouron Pharmaceuticals, Inc.