MEE specializes in using qualitative and quantitative research that elicits informative, accurate and authentic responses. We develop effective message strategies because we speak and listen to targeted audiences on their own terms. MEE uses focus group research to determine the motivation and persuasion techniques that can best reach and influence target populations. This social marketing research forms the foundation of our unique approach to developing message strategies, materials and campaigns.

Our focus group capabilities include:

• Developing the research design (including the research objectives and focus group outline);
• Focus group recruiting, scheduling, coordination and logistics;
• Focus group moderation and data collection; and
• Analysis and reporting.