Social Marketing
Campaigns

Whether targeted to the public or private sector, MEE campaigns consistently generate positive word-of-mouth. Communities take long-term ownership of MEE campaign messages, even after the campaign has ended. A mix of traditional and non-traditional approaches ensure cost-effective and culturally relevant marketing strategies for our clients. In addition to using traditional media in print publications, or on radio or television stations, MEE takes its messages straight to the streets. Our “outside the box” message dissemination strategies, including peer-to-peer communications and community action/street teams, allow us to craft messages in a language and style that might otherwise be restricted.

We have developed and implemented many culturally-appropriate public education and social marketing campaigns, targeting a cross section of audiences. Campaigns have addressed even the most complex issues, such as:

Sexual and reproductive health;

• HIV/AIDS prevention, testing and counseling, and treatment;
• Safe sex and prevention of teen pregnancy and sexually-transmitted diseases;
• School truancy and dropouts;
• Male/female interpersonal dynamics;
• Early literacy;
• Physical activity and nutrition;
• Effective and culturally-relevant parenting;
• Violence involving youth, including dating/intimate, gun and juvenile violence; and
• Substance abuse, including marijuana, tobacco and alcohol.

MEE has performed Community Mobilization Campaigns in the following cities ( to name a few ) :

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