In the public sector, MEE has spearheaded many public education campaigns focusing on low-income urban youth, African Americans and Latinos, gay and bisexual audiences and men who have sex with men (MSMs). MEE is highly proficient in creating culturally-appropriate public educations that promote health issues to marginalized audiences. These campaigns have addressed issues such as:

• Sexuality, including HIV/AIDS prevention and treatment
• Birth control and pregnancy
• Sexually-transmitted diseases
• Male/female interpersonal dynamics
• Violence, including dating/intimate, gun and juvenile street violence
• Substance abuse, including marijuana, tobacco and alcohol

In both public and private sector campaigns, MEE uses a combination of traditional and non-traditional approaches, in order to ensure the most cost-effective, culturally-relevant strategies for the intended audience. Our goal is always to get as close to the target audience as possible. To do so, we have incorporated strategies such as:

• Peer-to-peer communications, using MEE's proprietary model
• Extensive partnerships with key grassroots, community-based organizations
• Community action / Street teams
• Promotional tours at Historically-Black Colleges and Universities

MEE has performed Community Mobilization Campaigns in the following cities ( to name a few ) :