• Low-income African Americans spawn many of the trends in popular culture. Living on the margins of society, and in order to survive, they are the first to adapt to changes in the economic and social environment.

The MEE Approach

• Using qualitative research, MEE will uncover upcoming trends in how urban youth will spend their entertainment dollars, along with providing lifestyle information that will explain the "why" behind their consumer and behavioral decision.

Applying the Research

• MEE's predictive research will tell you not only what the urban market will do, but how you can incorporate its dynamic tastes and preferences into your marketing efforts - whether promoting a film or TV show, changing public health behaviors, or advertising a product or service.

Deliverables

• Research findings will help you (1) get to the root of the attitudes and values that affect the daily choices of urban youth; and (2) create and market new film/TV programming and communication concepts in a culturally-relevant and cost-effective manner.