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Reaching the Hip-Hop Generation - Video Price: $85 This award-winning documentary shatters the myths that surround inner-city youth and their problems; it confronts negative perceptions and asks the viewer to consider the facts as presented by urban youth themselves. It proposes a new model for looking at urban America's most difficult social problems, and brings together hip-hop culture, rap music, and live interviews with teens, cut to a rhythm and tempo that educates and entertains viewers. Winner of the 1994 New York Festival's Finalists Award & the 1994 International Health and Medical Film Finalists Award
The MEE Report: Reaching the Hip-Hop Generation Price: $50 The MEE Report finds that African American urban youth may well be the most difficult audience to reach with anti-abuse or pro-social messages. This report is the result of two years of extensive research into the lives and lifestyles of urban youth, and examines hip-hop culture, the rap music phenomena, the dynamics of message assimilation, and relevant socioeconomic issues. It also explores the most effective message strategies to deal effectively with the cultural and communications dynamics of urban youth. It includes The MEE Report Update, which examines violence, substance abuse, and sexuality among urban youth.
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