Audience Research for an Asthma Community – Education Program – University of Pennsylvania
Developed and tested educational materials for engaging families of young asthma patients for a top pediatric hospital.

Project Components


MEE was hired by Dr. Tyra Bryant-Stephens of the Community Asthma Prevention Program (CAPP) at Children’s Hospital of Philadelphia (CHOP) to draft and test persuasive content for outreach and education materials (including potential social media messages) targeting Philadelphia-area teens with asthma, along with parents/caregivers of these teens.

Based on audience research with parents and teens, a selection of the message concepts were further developed into mock-ups of outreach flyers, social media layouts/posts, and web banners that MEE tested in focus groups.  The goal of these focus groups was to gather current data, knowledge, behavior and attitudes about asthma; social, health and environmental challenges facing the project’s target population and determine the effectiveness of the MEE-drafted asthma education materials.

MEE developed a strategic plan that identified the best outlets for disseminating education materials and included the types and scales of social media to support promotion of future CAPP services, programs and outreach activities.  In addition to developing materials for CHOP, MEE also created an outreach flyer for an affiliated program at the University of Pittsburgh Medical Center (UPMC).

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MEE Productions • Academic Partnerships