The initiative, called West Philadelphia Action for Early Learning, aimed to build awareness around the importance of early childhood education; strengthen the capacity of childcare centers, Head Starts and Pre-Ks; support Pre-K and K-3 instruction with a strong emphasis on literacy; and more effectively link early childhood education centers to local kindergartens to ensure a seamless transition so that children and parents are better prepared for school.
MEE’s primary responsibility was to create a brand that supported WPECE’s goals and objectives, based on a strong understanding of the target audience. MEE developed all campaign messaging, branding and materials, including a campaign logo, campaign themes and slogans and outreach materials. MEE also developed a comprehensive communications plan that Drexel and its community partners implemented for the initiative.
MEE Productions • Academic Partnerships