Trauma-Informed Health Communications Training for Community Leaders — Johns Hopkins University

Developed and delivered a three-part course to members of a leadership program in Baltimore
2018
MEE was hired by the Johns Hopkins Urban Health Institute to develop and deliver a three-session communications training for members of its Bunting Neighborhood Leadership Program (BNLP). Led by MEE President Ivan Juzang, the training provided participants with skills to develop trauma-informed and culturally-relevant communications messages that will resonate with communities of color, particularly urban African-American communities, and encourage sustainable lifestyle changes.

Session #1 improved participants’ cultural competency and ability to communicate with low-income communities of color, by learning how to provide them with life-saving health information in a way that is effective and culturally-relevant.

Session #2 provided participants with a deeper understanding of the importance of community mobilization and how community-based organizations, non-profits and community opinion leaders can be an effective public health communications channel that competes with traditional media.

Session #3 explored MEE’s “by-and-for” philosophy for developing public health communications and provided participants with an overview of MEE’s audience research approach, which incorporates data-gathering and communications research as the foundation for every major behavioral health intervention.

Contact MEE to discuss your project.

First Name
Last Name

Academic Institution or Organization

Email Address
Telephone

Contact Me By EmailTelephone

MEE Productions • Academic Partnerships