The Allegheny County Health Department (ACHD) and Department of Human Services have commissioned MEE Productions Inc. to develop and execute a COVID-19 media campaign and community engagement initiative focused on supporting ethnic and minority communities in Allegheny County that have been disproportionately affected by COVID-19. We are pleased to collaborate with respected Pittsburgh community leader, Reverend Dr. John Welch, who has a PhD in healthcare ethics and for the past 15 years has been organizing faith communities. Dr. Welch, who will convene an inclusive Community Advisory Board, will partner with MEE Productions in this much-needed culturally relevant outreach effort.
About the Upcoming Campaign for Ethnic and Minority Populations
MEE will create a campaign for Allegheny County that melds the latest digital technology with the community’s “human-ology” to increase awareness and create positive word-of-mouth.
The community engagement process will build upon and leverage existing relationships with trusted community partners, nonprofits, faith leaders, barbershops, beauty salons, and other “out-front” organizations, including federally-qualified health centers (FQHCs).
Trusted, community-identified leaders at the ground level will be the Campaign’s senders of COVID-19 prevention messages and bridges to overcome the deep-seated barrier of community mistrust.
We Need Your Organization’s Involvement to be Successful
We welcome collaborations with like-minded, committed community leaders and organizations who see the value in culturally-specific approaches engaging communities that are too often overlooked and underserved.
The COVID-19 campaign messages will reflect the worldview of underserved minority residents of Allegheny County because they will be based on their lived experiences and day-to-day realities.
They will be doable and shareable in the context of economically-challenged and stressed-out lives.
Messages to Move Communities Beyond Pandemic Survival Mode
What makes this campaign unique is that it also includes messages about how residents in low-resourced communities can sustain and protect themselves for the longer-haul by engaging in daily wellness practices and tapping into their resilience to manage stress/anxiety.
Valuing Community Engagement with Two-Way Dialogue
MEE and Rev. Welch will be hosting a series of virtual listening and information sessions (MEE calls them “Chat & Chews”) to bring key community leaders and stakeholders to the table.
Grassroots leaders are the real “experts” on what kind of COVID-19 information their community needs and what barriers residents have faced in getting services and staying safe.
About MEE Productions
MEE Productions Inc. (www.meeproductions.com), a minority-owned firm, is a leading expert in behavioral health communications and social marketing and has three decades of first-hand experience working on health disparities and public health issues affecting underserved and under-resourced communities across America. MEE develops and implements health interventions that “move the numbers” in communities with the highest health disparities in the U.S. – low-income, urban, Black and Latinx communities. MEE has designed and implemented successful, direct-to-consumer health campaigns at both the city/county and statewide level.
What’s In It For You?
Get What YOUR Community Needs to Fight COVID-19
- Make sure minority and underserved communities are included and represented in outreach and education efforts
- Indentify organizations and community leaders in your community that can be active partners in sharing COVID-19 safety messages
- Receive COVID-19 educational print and promotional materials you can display or disseminate
- Build grassroots capacity with free training, TA and tools to support community engagement
Register Now for the Virtual Chat & Chews!
We will be sharing information about the upcoming campaign’s intent and desired outcomes, and then listen to how all sectors of the community can get engaged as an active campaign partner.
Click on one of the buttons below to register and save your place at one of the 45-minute virtual Chat & Chews. The Zoom links for your admission will be provided at the end of the registration process.