|| Centers for Disease Control and Prevention
MEE has worked with the U.S. Centers for Disease Control and Prevention (CDC) on multiple occasions. One of our most notable projects was a multi-year, multi-million-dollar contract to develop and implement a social marketing campaign that promoted HIV testing as part of a national demonstration project. Over the next three years, MEE produced the KNOW NOW! Campaign, with awareness and prevention messages to persuade various target audiences across the country to take HIV seriously and to get tested in order to “know their status.” MEE designed and developed messages and materials that communicated the importance of HIV testing and supported the establishment of HIV testing as a community norm among five audiences identified by the CDC as high-risk.
The objectives included developing content that supported the audience’s self-efficacy around HIV testing, and designing materials and packaging that were effective, appealing and useable. In addition, each communication product created for the campaign was pre-tested with and validated by feedback from the PRIZM cluster audience for which it was intended. MEE also conducted nearly 20 focus groups to pre-test campaign materials with the various target audiences.