|| City of Philadelphia
The City of Philadelphia has been a longstanding client of MEE. Over the years, MEE has been hired by the City to work on a variety of public health and community outreach initiatives targeting underserved residents. One of the first projects was the Steps to a Healthier Philadelphia campaign with the City’s Department of Public Health. The goal of which was to encourage Philadelphians to make physical activity and healthier eating a regular part of their lives. Steps was designed to prevent diabetes and obesity, and improve asthma management among residents living in neighborhoods with the greatest needs.
Other more recent projects with the City include:
• Working with the City of Philadelphia’s Department of Behavioral Health and Intellectual Disability Services (DBHIDS) to develop messages and engagement strategies to increase the use and impact of mental-health screenings offered through its Healthy Minds Philly (“Check Up From the Neck Up”) initiative.
• Working with the City of Philadelphia, Mayor’s Office of Community Empowerment and Opportunity (CEO) to conduct audience research with parents of children under the age of 5 to develop a Communications Plan that informed the implementation of A Running Start Philadelphia, an integrated marketing, education and outreach effort designed to raise awareness of the importance of high-quality early learning and engage parents, families and key community members in Philadelphia to prioritize the importance of quality early learning experiences and ensure that all Philadelphia’s children enter school prepared to learn and succeed.
• Working with the Philadelphia Department of Public Health to develop and implement the media campaigns for its Sodium Reduction Media Education Initiative and its Tobacco Reduction Initiative.