After attending all three (3) workshop sessions, participants will:

• Understand why it is an essential first step to actively and honestly engage members of the target audience in the development of messages and programs intended for them.
• Have expanded their “communication toolboxes” to include both traditional and non-traditional communication approaches that work within a variety of budget ranges.
• Know how to involve a broad cross-section of grassroots community access touch-points in conversations about health disparities.
• Have the skills to effectively engage and mobilize members of African-American and other underserved communities in a fruitful, respectful community-wide dialogue.
• Gain understanding of ways to decrease stigmas, so that people will be more likely to seek out their services.