|| Thomas Jefferson University
MEE worked as a subcontractor with a research team based at Thomas Jefferson University on a three-year project, “A Neighborhood-Based Intervention to Reduce Prostate Cancer Disparities.” MEE provided the team with additional capacity in qualitative audience research; development of branding components, culturally specific participant recruitment and prostate health education materials; grassroots community outreach and mobilization; and audiovisual/social media production.
The study focused on Philadelphia neighborhoods with high incidences of prostate cancer among African-American men. One of MEE’s major roles was to create culturally-relevant study recruiting materials and to develop and adapt the various health message concepts and educational content (including videos) for the study’s control and treatment groups. As a foundation for the message development, MEE conducted focus groups with African-American men in the targeted age range and demographic profile.