|| City of Washington DC Government
Like with Philadelphia, MEE has worked with the city government of Washington, DC over the years on a variety of public health initiatives. MEE developed and implemented a five-year multi-faceted teen pregnancy prevention outreach and information campaign, called Be on the Safe Side, for the DC Department of Human Services, Income Maintenance Administration (DHS/IMA). During the third year of the five-year project, top public health and human services officials said that the campaign's messages promoting abstinence and safe sex had helped to drastically lower the rate of abortions and out-of-wedlock births. “This in a city with one of the highest concentrations of poverty in the country is a real accomplishment,” said then-Mayor Anthony Williams. The drop in out-of-wedlock births without a corresponding increase in the abortion rate qualified the District for a $25 million bonus in TANF funds from the U.S. Department of Health and Human Services.
The campaign included radio ads that aired on local stations popular with youth and their families; printed materials (posters, brochures, postcards and campaign newsletter); a youth-driven audio CD (Cause N Effect); and a youth outreach team that conducted community outreach at community events and at high traffic areas in the community. All campaign activities and events were promoted at www.beonthesafesidecampaign.com, the comprehensive, enhanced campaign Website where both youth and their parents can get information and referrals.
More recently, MEE was contracted by the DC Department of Mental Health to develop and implement "I Am the Difference," a unique youth suicide prevention campaign predicated on promoting positive coping behaviors and encouraging supportive behaviors by peers with stressed or depressed friends in Washington, DC. The campaign included a wide range of promotional materials, a website, prints ads and four radio ads. The campaign also included community mobilization activities which were initiated by a series of Chat & Chews with youth service providers.