MEE Production’s Professional Development Workshops

 

Overview

 
MEE offers customized, in-person and online (Webinar) training, technical assistance (TA) and communications workshops focusing on the most effective and culturally-relevant ways to reach and influence urban and ethnic audiences on a variety of public health topics. MEE’s workshop and TA focus on how service providers, community-based organizations and the public health community can present street-credible, authentic and culturally-relevant health information in such a way that lifestyle changes are sustainable in the context of busy, economically-challenged and stressed-out lives.

Our unique train-the-trainer model provides the transfer of communications skills that participants (such as CBOs and health and social service agencies) can use immediately in their work with hard-to-reach audiences. Each interactive, solutions-oriented workshop or TA session offers real-world strategies for providing community outreach, communications and health/social services. Communication tools are shared in a way that makes them immediately applicable in a variety of settings.

In addition to leading workshops and trainings, members of MEE’s senior leadership team have presented at national and international conferences, expert panel discussions and more, including keynote and plenary speeches. Based on strong client demand, MEE has also developed modular, online TA packages (including technical assistance) and state-of-the-art technology, such as Go-To-Training and other platforms to augment or extend in-person trainings.

Key Presenter – Ivan Juzang

Ivan J. Juzang, the Founder and President of MEE (Motivational Educational Entertainment) Productions Inc., has nearly three decades of practical, first-hand experience running a behavior health communications business he founded during his final year at The Wharton Graduate School of Business. Over the past 25-plus years, Mr. Juzang has become a leading expert in the field of social marketing and behavior-change communications, producing and implementing results-oriented intervention campaigns that address health, educational and social disparities that impact low-income, underserved communities. He conducts qualitative audience research that provides an “insider’s view” of the challenging daily realities of urban living, and combines it with creative, “outside the box” media production and grassroots community mobilization strategies.

Presenter – Javier Sanchez

SMILE. GIVE THANKS. SERVE OTHERS.

Javier Sanchez has a passion for moving youth and adults from inspiration to action using a masterful blend of comedy, poetry, and powerful storytelling. Whether speaking to an audience of thousands or leading hands-on interactive workshops for small groups, Javier’s goal remains the same; equipping people with the skills, tools, resources, information, and inspiration to experience life to the fullest in a healthy, positive, and productive way. His diverse background and incredible life experiences enable him to reach the hearts and minds of audiences from all walks of life.

Javier’s message can be considered counter-culture in that it isn’t one that encourages people to strive for success at any and all costs. More and more research shows how detrimental constant comparison to others and pressure to always be perfect can be to our physical, mental, and emotional health. Javier understands that being successful on paper does not guarantee you are thriving. However, individuals who are thriving most likely will experience measurable successes along the way. Javier wants audiences to understand that the opportunity to thrive can start by simply smiling, giving thanks, and serving others.

As an author, performer, and speaker, Javier has had the opportunity to deliver his life-building messages to youth and adults all over the world. He has shared his story with audiences in 10 different countries and almost every state in the US. The second best part of the work Javier does is seeing people come to life by realizing their past does not have to disqualify them from their future and life can begin with the choices we make from this moment on. The best part of the work Javier does is coming home to his beautiful family.

More About Ivan Juzang
Ivan Juzang has worked on health disparities and public health issues affecting low income, underserved and devalued communities. MEE’s target audiences include Black and Latino teens, young adults, parents, the LGBTQ community and boys & men of color. Mr. Juzang has focused on identifying the barriers, arguments and counter-arguments related to helping communities of color improve their health and social outcomes. He expertly engages low-income urban audiences in healthier behaviors, by helping them make informed choices.

Mr. Juzang has been the primary researcher on MEE’s national research projects, including its first national report, The MEE Report: Reaching the Hip-Hop Generation (published in 1992), This Is My Reality-The Price of Sex: An Inside Look at Black Urban Youth Sexuality and the Role of the Media (2004), Moving Beyond Survival Mode: Promoting Mental Wellness and Resiliency as a Way to Cope with Urban Trauma (2009), the Inner City Truth 3 Survey (2013) and Heard, Not Judged: Insights Into the Talents and Realities and Needs of Young Men of Color (2016). Ivan’s expertise as a media producer is exemplified in MEE’s award-winning media productions, including “Check Yourself” HIV prevention PSA’s, and “In Search of Love: Dating Violence Among Urban Youth.”

He is a board member of The Power to Decide (formerly the National Campaign to Prevent Teen and Unplanned Pregnancy). Ivan has also served on the boards of the Nurse Family Partnership and The Alan Guttmacher Institute. Mr. Juzang was also an instructor at Temple University’s School of Communications, Department of Broadcasting Telecommunications and Mass Media. He received his BS degree in Mechanical Engineering from Carnegie-Mellon University, and his MBA from The Wharton School of Business of the University of Pennsylvania.

Workshop Topics

Trauma-Informed Health Communications 101: Targeting Low-Income Communities of Color

This session is designed to improve participants’ cultural competency and ability to communicate with low-income communities of color (particularly urban, African-American communities), to provide them with life-saving health information in a way that is effective and culturally-relevant. It addresses why traditional forms of health communications may not be cost-effective or culturally-sensitive, and also how they may be insulting to low-income audiences and counter-productive to a program’s goals.

During the session, participants will:

  • Increase their awareness and understanding of the worldview and specific cultural and communication dynamics of African-American communities.
  • Identify key differences between oral-based and literate-based cultures.
  • Gain information and context that enhances empathy for clients who reflect different backgrounds, experiences and worldviews from outreach and other staff at the agencies and programs designed to serve them.
  • Enhance their communication and outreach skills with vulnerable populations, including LGBTQ+, through practical, community-tested strategies that not only focus on “what to say,” but also “how to say it.”
  • Participate in hands-on, interactive argument/counter-argument exercises to prepare them for an authentic, and ultimately, effective public health dialogue with low-income African-American communities.
  • Learn the steps required to develop trauma-informed, culturally relevant messaging and materials, including how to develop messages that include references to stress & trauma, resilience and healing/recovery, so that they resonate with audiences who live in at-risk environments.
  • Learn the protective factors that facilitate thriving coping behaviors.
  • Engage in discussions and activities to contextualize the experiences and worldviews of vulnerable populations and how they are negatively impacted by stereotypes and misperceptions.
Community Engagement Concepts That Counter Trauma, Disparities and Lack of Trust

This session provides an overview of MEE’s culturally-relevant community outreach and mobilization strategies. We will provide a deeper understanding of the importance of community mobilization and highlight how community-based organizations, non-profits and community opinion leaders can be an effective public health communications channel that competes with traditional media.

MEE has developed three (3) community-activation models that have been tested and proven over more than two decades of experience in urban and underserved communities. What all three organically developed, evidence-based models have in common is that they are “bottom up” rather than “top down” approaches to engaging communities. They are also trauma-informed, reflecting the often-harsh economic and social realities of underserved populations. Finally, the models are not adopted from mainstream interventions and they extensively involve the target audience in their development and implementation.

During the session, participants will:

  • Learn why using a network of community partners as a non-traditional message-delivery channel can be more culturally-relevant and cost-effective than mainstream media.
  • Learn how to effectively engage and mobilize members of the community for community-wide dialogue by involving numerous access touch-points.
  • Discuss the negative experiences vulnerable populations have encountered with public health institutions, including medical institutions/universities and schools of public health.
  • Understand the importance of community input and participation in heath-promotions activities.
Primary Research and Other Data Collection with Skeptical and Suspicious Audiences

This session explores the first phase of MEE’s “by-and-for” philosophy for developing public health communications—formative audience research. It provides an overview of MEE’s audience research approach, which incorporates data-gathering and communications research as the foundation for every major behavioral health intervention. The session will illuminate how to properly and respectfully execute audience research, in a way that can help internal/external creative teams determine the motivation and persuasion techniques that best reach and influence any target population. The session will cover a multi-layered research approach that includes quantitative data collection, literature reviews and expert interviews, resulting in highly accurate research findings and reports. It will also address how video summaries that use firsthand accounts and stories from the target audience can graphically illustrate the research findings and allow clients to see and hear what the target audience is thinking.

During the session, participants will:

  • Learn how conducting audience research is integral to affecting behavioral changes and can inform a public health communications campaign.
  • Learn MEE’s proven approach to executing effective audience research the different types of audience research, and what makes MEE’s process unique.
  • Discuss and assess how audience research can inform message and materials development.

Types of Presentations

Webinar Panelist Keynote
Half-Day Trainings (2 – 3 Hours) Full-Day Trainings (4 – 5 Hours)

Types of Presentations

Webinar
Panelist
Keynote
Half-Day Trainings (2 – 3 Hours)
Full-Day Trainings (4 – 5 Hours)

 

Schedule a Workshop/Request More Information

If you are interested scheduling MEE for a speaking engagement or professional development workshop, complete and submit the online form below or contact MEE Sr. Vice President, Alicia Jackson at 215-796-9141.  Thank you.

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