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MEE has been hired by the National
Campaign to Prevent Teen and Unplanned Pregnancy (NCPTP)
to develop a social media campaign designed to educate
and raise the awareness of young African American and
Hispanic women regarding long-acting, reversible contraceptive
(LARC) options. One of the primary features of the social
media campaign will be a series of video clips featuring
women of color, ages 18-25 years-old, talking about their
experiences with various types of birth control.
MEE will develop a video channel through YouTube and a "fan" page on Facebook that will serve as clearinghouses for culturally-relevant video, audio and textual content related to LARCs while also providing a gateway to the NCPTP Website, www.BedSider.org.
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