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In 2010, MEE conducted focus groups and expert interviews to develop messages and a culturally relevant DVD for a trial STD intervention funded by a National Institutes of Health (NIH) research grant and conducted by researchers at an STD clinic in Rochester, NY. Patients at the clinic were to watch either the treatment video on sexual health or the control group video, which deals with general health issues. MEE produced both videos.
The sexual health DVD, which addresses attitudes, behaviors and preventive measures, is being used as an intervention in the clinic, with the goal of decreasing transmission of STDs. Both videos are designed to be authentic, informative and engaging for a low-income adult audience that is predominately, but not exclusively African American. The sexual health video "Be the Change" uses real-life issues surrounding relationships, sex and safer sex. Messages educate viewers about the dangers of concurrent partners, on the proper use of condoms and how to negotiate condom use with a partner.
The general health DVD offers tips on healthy living (including diet and exercise) and compelling reasons to take a proactive stand to reduce the negative consequences of an unhealthy lifestyle. The "story" in the general health DVD "Take Control of Your Health!" is told by a rotating group of characters who share, in a fun, upbeat way, simple things that people can do to "bump up" their health quotient.
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