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MEE conducted audience research to assess the perceptions and attitudes about the image, reputation and quality of healthcare services for Trenton, NJ-based St. Francis Medical Center. A pillar institution and one of the city's largest employers, St. Francis contacted MEE to identify ways to strengthen its image and to identify the potential effects of expanding its services in the region.
Focus groups were conducted with Trenton community leaders, pastors, St. Francis employees, current and former patients, and a cross-section of Trenton residents, including those who could be impacted by changes in the health-care industry in Trenton.
MEE presented its comprehensive research report, and a video featuring selected, compelling focus group responses to St. Francis' staff and Board of Directors. The presentation provided context and recommendations for St. Francis to develop culturally-relevant, user-friendly and effective messages, materials and communications strategies to reach its various target audiences.
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