Community Mobilization Model for the United Way's "Philly Counts!" Census Outreach

MEE expanded the implementation of its peer-to-peer community outreach model, Community Action Team (CATs), to support the United Way of Southeastern Pennsylvania as part of the "Philly Counts!" Black Male Outreach and Awareness Campaign. The goal was to encourage black males (ages 18-40) to participate in the 2010 US Census in greater numbers.

MEE leveraged its expertise in reaching urban youth to develop and distribute culturally-relevant materials in the campaign's targeted neighborhoods. Over a six-week period, MEE recruited 70 Black males (ages 16-19) in North and West Philadelphia, from distressed schools, community-based and faith-based organizations working with young Black males, and referrals from individuals who attended MEE's informal gatherings, called Chat and Chews. The community outreach model included training for six Adult CATs Coordinators and one Lead Coordinator to serve as role models and guides for the younger males.

MEE mobilized these Community Action Team members and provided training on engaging residents and peers in dialogue about the importance of returning completed US Census forms. As part of the training, CATs members participated in a two-hour interactive session that used role-play to address peer apathy and cynicism. Young men who successfully completed training were organized in street teams to distribute brochures and pamphlets and engage in conversations with peers to explain the role of the census and the importance of being counted.