MEE is a nationally-recognized communications, market research and social-marketing firm that specializes in developing cost effective, cutting edge and culturally relevant messages for hard-to-reach, low-income and underserved audiences. MEE is headquartered in Philadelphia, with satellite offices in Atlanta and Los Angeles. MEE has its origins in 1990, when Founder and President Ivan Juzang established the business while completing his degree at the University of Pennsylvania’s Wharton Graduate School of Business. Juzang reflected on how hip-hop urban youth were consistently left out of mainstream intervention messages dealing with social, health, educational and economic issues.
In 1992, MEE released its first primary research study, The MEE Report: Reaching the Hip-Hop Generation (1992). By 1999, the company was certified by the U.S. Small Business Administration 8(a) program, had released two more national research studies, In Search of Love (1995) and L-Evated The Blunt Truth (1996) and had become a leader in the field of social marketing and behavior change communications.
MEE has produced and implemented a wide array of results-oriented social-marketing campaigns for hard-to-vulnerable, at-risk audiences, in both urban and rural settings.
MEE has also received national and international awards for its multimedia productions, including a Regional Emmy award for Children’s Programming, the Golden Apple Award from the National Educational Media Network, multiple awards from the National Black Programming Consortium, several Telly Awards for television PSAs and the coveted FREDDIE Award in the category of Adolescent Health.
MEE’s client list spans more than 50 public- and private-sector clients nationwide, including: federal, state (more than 15) and city governments; colleges and universities; large and small non profits; foundations; hospitals/health systems; corporations and entertainment studios.
MEE creates new and innovative solutions that positively impact the challenging problems that plague urban and other underserved communities.