All Faces Campaign
Raising Awareness of Breast Cancer Awareness and Alzheimer’s Disease
MEE was hired by GE Healthymagination for the All Faces Campaign to lead its “In Community, For Community” efforts which focused on improving women’s health outcomes in communities of color. The first two health issues MEE assisted with were breast cancer and Alzheimer’s disease, which are devastating the African American community in ways that many do not recognize. MEE’s goal was to raise awareness and spur action on these issues.
MEE developed a Community Activation Plan and managed a 12-month, community engagement and activation campaign that reflected a diversity of women and was particularly relevant to women of color (particularly African American and Latina). Strategies included a series of workshops and a Community Activation Toolkit to support All Faces partners in their community engagement work. MEE shared real-world, grassroots communication strategies that were easily customized to fit/meet the needs of these various partners. We were able to send All Faces partners back into their organizations with new knowledge and a fresh perspective on engaging a cross-section of women in their home communities.