DC Coalition Against Domestic Violence
Reducing Domestic Violence in Washington, DC
MEE provided technical assistance to the Washington DC Coalition Against Domestic Violence to develop print materials and radio ads for a multi-faceted, collaborative citywide outreach and education campaign about domestic violence. The campaign was designed to reach out to underrepresented domestic violence victims, including African American women, Latinas, Chinese and Vietnamese women, youth ages 12-18, and male victims.
MEE developed culturally-specific flyers, a multi-panel information brochure, a church bulletin, transit and newspaper advertising, and radio scripts for public service announcements. We also conducted focus groups for audience testing of the MEE-developed drafts and then incorporated the feedback into print- and production-ready electronic files and final radio scripts. In addition, MEE developed a customized electronic resource directory, starting with Coalition partners as key resources.
We expanded the directory by including information about free- and low-cost services and programs that can support DC residents at-risk for or involved in domestic violence. In addition to services directly related to domestic violence, the user-friendly tool also included information about homeless shelters, housing options, employment and training services, health care services, GED, post-secondary education programs and childcare services.