Childhood Obesity Awareness and Action Plan for Communities of Color

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MEE developed a Childhood Obesity Awareness and Action Plan for Communities of Color for The Robert Wood Johnson Foundation (RWJF). MEE’s Plan focuses on generating support for environmental and policy chang­es to fight childhood obesity, by creating a sense of grassroots urgency about the issue and by creating a corps of informed parents and motivated community-based advocates

The project involved audience research, interviews with experts in the field, and sessions with stakeholders from African-American organizations and communities in Atlanta and Baltimore. In its final report and video documentary, MEE made recommendations to RWJF about how to effectively reach, educate and motivate low-income African American parents of young children (ages 3-12) to become advocates for environmental and policy change in their communities. MEE also made recommendations regarding dissemination of the findings in order to move “preventing childhood obesity” further up the list of priorities in underserved communities across the country. To view the video report, click the link below the image.